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Embracer Group
Embracer Group AB (formerly Nordic Games Licensing AB and THQ Nordic AB) is a Swedish video game and media holding company based in Karlstad. The company comprises several operative groups or subsidiaries, including PLAION GmbH, the parent company of Warhorse Studios.
Background
Embracer Group was founded in 2011 under the name Nordic Games Holding by Swedish entrepreneur Lars Wingefors. The company began as a subsidiary of Nordic Games, a business also led by Wingefors. In 2014, Nordic Games acquired the THQ trademark and several key THQ properties, including franchises like Darksiders, Red Faction, and MX vs. ATV. It soon rebranded itself as THQ Nordic AB.
In February 2018, THQ Nordic acquired the Austrian multimedia company Koch Media, which operated the Deep Silver video game label.[1] To avoid confusion with THQ Nordic GmbH and better reflect its role as a holding company, THQ Nordic officially rebranded as Embracer Group during its annual general meeting on 17 September 2019. Meanwhile, the Vienna-based subsidiary continued to operate under the THQ Nordic name.[2][3]
In April 2024, Embracer Group announced plans to split into three separate publicly traded companies on the Swedish stock market over the next two years. One of the new entities, temporarily referred to as Middle-earth Enterprises & Friends, will focus on triple-A game development and publishing. This company will be the legal successor to Embrace Group and oversee its major intellectual properties and will include several video game studios such as Warhorse Studios as well as the publisher PLAION.[4][5]
References
- ↑ THQ Nordic completes the acquisition of Koch Media GmbH
- ↑ THQ Nordic becomes Embracer Group to clarify group structure and strategy
- ↑ THQ Nordic to change parent company group name to Embracer Group
- ↑ Embracer Group splits into three: Everything you need to know
- ↑ Embracer Group to transform into three separate companies – Asmodee Group, Coffee Stain & Friends, and Middle-earth Enterprises & Friends